Privacy Policy
Effective Date: October 15, 2025
Who we are: Forus Food Supplements Trading FZCO, registered in the United Arab Emirates ("UAE")
Contact: info@foruslife.com
1. Scope
This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website foruslife.com, make a purchase, subscribe to our emails, or engage with us on social media.
It applies to users in the UAE, United States, European Economic Area (EEA), United Kingdom, and other regions where we operate.
2. Information We Collect
We collect the following categories of personal information:
- Identifiers: Name, email, phone, addresses, and account details
 - Order Information: Purchase history, shipping and billing data, payment tokens
 - Device & Usage Data: IP address, browser type, operating system, referring URLs, cookies, and analytics data
 - Health or Nutrition Preferences (Optional): Information you voluntarily provide to personalize product suggestions
 - Marketing Data: Communication preferences, survey responses, and feedback
 
We do not sell health data or require sensitive personal information to complete a transaction.
3. How We Use Your Information
We process your personal data to:
- Fulfill and deliver your orders
 - Manage payments, refunds, and returns
 - Provide customer service and technical support
 - Send marketing communications (only with your consent where required)
 - Personalize your experience and recommend relevant products
 - Comply with legal obligations and prevent fraud or abuse
 
4. Legal Bases for Processing
We process data based on:
- Contractual necessity: To fulfill your order or provide services
 - Legitimate interests: For fraud prevention, analytics, and internal operations
 - Consent: For marketing or optional data (like nutrition goals)
 - Legal obligations: For tax, accounting, or regulatory compliance
 
5. Sharing Your Data
We may share data with:
- Service Providers: Payment gateways, couriers, hosting, analytics, and marketing tools
 - Affiliated Entities: Our subsidiaries or trusted brand partners
 - Legal Authorities: When required by law or to protect our rights
 
We do not sell your personal data. For U.S. users, "sharing" data for cross-context behavioral advertising can be opted out at any time (see Section 10).
6. International Data Transfers
Your information may be transferred outside your country (including to the U.S., EU, and UAE). We ensure appropriate safeguards, such as:
- Standard Contractual Clauses (SCCs) for EU/UK residents
 - U.S. Data Privacy Framework (DPF) for certified processors
 - Compliance with UAE PDPL transfer requirements
 
7. Retention
We retain your data only as long as necessary for the purposes above — typically:
- Orders and accounting: Up to 7 years
 - Marketing data: Until you withdraw consent
 - Inactive accounts: Deleted or anonymized after a reasonable period
 
8. Security
We apply industry-standard safeguards, including:
- Encryption (HTTPS, TLS)
 - Access controls and secure data centers
 - Vendor audits and breach response protocols
 
9. Your Rights
UAE (PDPL)
Access, correction, deletion, restriction, portability, and the right to object to processing
European Union / UK (GDPR)
Access, rectification, erasure ("right to be forgotten"), portability, restriction, and objection
You can complain to your local Data Protection Authority
United States
Under CCPA/CPRA (California), VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), and UCPA (Utah), you have the right to:
- Know what personal data we collect and why
 - Access, correct, or delete your data
 - Opt out of targeted advertising or data "sharing"
 - Limit the use of sensitive data
 - Non-discrimination for exercising your privacy rights
 
You can exercise these rights by contacting us at info@foruslife.com or using the options below:
- Data Access/Deletion Request: info@foruslife.com
 - Do Not Sell or Share My Personal Information: info@foruslife.com
 - Cookie Preferences: info@foruslife.com
 
We respond to verified requests within the time required by applicable laws (typically 30–45 days).
10. Cookies and Tracking
We use cookies and similar technologies for:
- Site functionality (cart, login)
 - Analytics (e.g., Google Analytics)
 - Marketing (ads and performance measurement)
 
You can manage or disable cookies via your browser settings.
11. Children's Privacy
Our website is not directed to children under 13 (or 16 where required by law).
We do not knowingly collect personal data from minors.
If we become aware of such data, we will promptly delete it.
12. Changes to This Policy
We may update this Privacy Policy periodically to reflect legal or operational changes.
The updated version will be posted on this page with a new "Effective Date."
13. Contact Us
ATTN: Forus Privacy Team
Email: info@foruslife.com
Address: 1 Dubai Silicon Oasis, Dubai, United Arab Emirates